{"id":160746,"date":"2017-12-06T16:00:05","date_gmt":"2017-12-06T15:00:05","guid":{"rendered":"https:\/\/zenkit.com\/blog\/why-using-a-single-project-management-tool-is-better-for-an-agency\/"},"modified":"2025-10-10T11:35:57","modified_gmt":"2025-10-10T09:35:57","slug":"why-using-a-single-project-management-tool-is-better-for-an-agency","status":"publish","type":"post","link":"https:\/\/zenkit.com\/de\/blog\/why-using-a-single-project-management-tool-is-better-for-an-agency\/","title":{"rendered":"Why Using a Single Project Management Tool is Better for an Agency"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-89286 size-full\" src=\"https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/header.en38.jpg\" alt=\"What kind of project management tool does my agency need?\" width=\"1140\" height=\"400\" srcset=\"https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/header.en38.jpg 1140w, https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/header.en38-300x105.jpg 300w, https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/header.en38-1024x359.jpg 1024w, https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/header.en38-768x269.jpg 768w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/p>\n<p>There are some moments in life when you can argue that quantity has top priority\u200a\u2014\u200adessert, <a href=\"https:\/\/www.producthunt.com\/upcoming\/zenkit-for-android\" target=\"_blank\" rel=\"noopener noreferrer\">newsletter subscribers<\/a>, and puppies, for example. Using a quantity of project management tools in an agency, however, is not one of them.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8032 size-full\" title=\"What project management in agencies looks like\" src=\"https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/workspace.jpg\" alt=\"digital marketing agency software office\" width=\"1000\" height=\"658\" srcset=\"https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/workspace.jpg 1000w, https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/workspace-300x197.jpg 300w, https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/workspace-768x505.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<p>Agencies are a <a href=\"http:\/\/www.adweek.com\/brand-marketing\/reality-check-working-agency-pretty-good-life-166672\/#\/\" target=\"_blank\" rel=\"noopener noreferrer\">special kind of work environment<\/a>. They are fast-paced, results-driven, and are known to take many projects at a time on board. (Please note, that there are many types of agencies in many industries, but the kind of agencies I\u2019m talking about in this article are the creative advertising type\u200a\u2014\u200ayou know, the ones that have ping pong tables in the office, or a fridge full of craft beer).<\/p>\n<p>Day-to-day working life can get busy for agency employees. With so much on their plate\u200a\u2014\u200aa high workload, having to be creative on cue, accommodate client expectations, and meet deadlines\u200a\u2014\u200aworrying about things such as which platform to use for what task shouldn\u2019t be another concern.<\/p>\n<p>This is why using a centralized <a href=\"https:\/\/zenkit.com\/blog\/the-biggest-project-management-tip-for-beginners\/\" target=\"_blank\" rel=\"noopener noreferrer\">project management tool<\/a> in an agency is the way to go.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>What Kind of\u00a0 Tool Set Does an Agency Need?<\/strong><\/h2>\n<p>Daily activity is conducted through many types of applications, CRMs, <a href=\"https:\/\/zenkit.com\/blog\/spreadsheets-vs-databases\/\" target=\"_blank\" rel=\"noopener noreferrer\">spreadsheets<\/a>, <a href=\"https:\/\/zenkit.com\/blog\/dont-break-the-chain\/\" target=\"_blank\" rel=\"noopener noreferrer\">calendars<\/a>, <a class=\"\" href=\"https:\/\/markuphero.com\/blog\/how-to-edit-annotate-pdfs-tools-reviewed\/\" target=\"_blank\" rel=\"noopener noreferrer\">markups <\/a>and communication methods, to name a few. A good project management tool needs to cover all of this and more. While attempting to cover every single specific requirement for every single agency without missing something important is near impossible, I can outline the basics. The key areas of the <a href=\"https:\/\/zenkit.com\/blog\/why-you-need-good-teamwork-for-project-management-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">project management<\/a> process that needs to be accounted for:<\/p>\n<ul>\n<li><strong>Scalability<\/strong>: Agencies are all about growth, so it makes sense to have a tool that can keep up with, and handle development.<\/li>\n<li><strong>Project visibility<\/strong>: Clarity on the project\u2019s progress lets people know how it\u2019s coming along, what needs to be done, and keeps everyone informed.<\/li>\n<li><a href=\"https:\/\/zenkit.com\/blog\/6-tips-to-supercharge-cross-team-collaboration\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Collaboration<\/strong><\/a>: The system needs to be accessible for all project workers, both in the office and remotely.<\/li>\n<li><strong>Communication<\/strong>: Centralized communication means you don\u2019t have to keep switching between different email, instant messaging, and video calling applications.<\/li>\n<li><strong>Resource managemen<\/strong>t: Ditto with keeping on top of the resources involved in the projects. All the information is available in the one-stop, which makes it easier to track.<\/li>\n<li><a href=\"https:\/\/zenkit.com\/blog\/should-your-crm-and-project-management-be-all-in-one-or-separate-tools\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Customer relationship management (CRM)<\/strong><\/a>: It makes sense to have customer interaction, sales growth, and retention data all in one, no?<\/li>\n<li><strong>Support and training<\/strong>: As with anything new and techy, not everyone is going to acclimatize so well, so having assistance and backup is a very good idea.<\/li>\n<\/ul>\n<p>You have to remember that agencies are not only rife with different projects, but also different characters. From the finance executives to the marketing gurus, to the creative folk, a project management tool needs to cater to different skill sets and personalities.<\/p>\n<figure class=\"wp-caption\">\n<p><figure id=\"attachment_8046\" aria-describedby=\"caption-attachment-8046\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8046 size-full\" title=\"What project management in agencies looks like\" src=\"https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/group-work.jpg\" alt=\"Project management software for creatives\" width=\"1000\" height=\"666\" srcset=\"https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/group-work.jpg 1000w, https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/group-work-300x200.jpg 300w, https:\/\/zenkit.com\/wp-content\/uploads\/2017\/12\/group-work-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-8046\" class=\"wp-caption-text\">Catering to these creative characters doesn\u2019t have to be\u00a0chaotic!<\/figcaption><\/figure><\/figure>\n<p>Again, it all depends on what kind of specific features your agency is after, but if it was one to cover the basics, then yes, there are single solutions available. <a href=\"https:\/\/zenkit.com\" target=\"_blank\" rel=\"noopener noreferrer\">Zenkit<\/a>, for example, is a project management tool that can cover the essentials. From the <a href=\"https:\/\/zenkit.com\/blog\/planning-for-success-how-to-build-your-editorial-calendar-with-zenkit\/\" target=\"_blank\" rel=\"noopener noreferrer\">editorial calendar<\/a> to schedule your content, to the upcoming <a href=\"https:\/\/zenkit.com\/blog\/using-gantt-charts-to-keep-your-project-on-track\" target=\"_blank\" rel=\"noopener noreferrer\">Gantt charts<\/a> for project visibility, or even using the mobile app so that employees can be connected on the go.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>The Benefits of a \u2018Less Is More\u2019 Approach<\/strong><\/h2>\n<h3><strong>It allows creatives to be\u00a0creative<\/strong><\/h3>\n<p>Simply put, when a great project management system is in place, it allows creatives to be creative, account managers to manage client relationships, sales executives to sell, and well you get the gist. Introducing a centralized system that sets the different stages of a project in place allows workers to focus on their set tasks more effectively and efficiently.<\/p>\n\n\n\n\n<!-- GERMAN -->\n    <div class=\"middle-cta middle-cta--custom\" data-cta=\"custom\">\n\n      <img decoding=\"async\" src=\"https:\/\/zenkit.com\/wp-content\/uploads\/2023\/07\/dashboard2.png\" alt=\"custom alt tag\">\n      <p>Discover the ultimate project management tool. <a href=\"https:\/\/zenkit.com\/projects\/\"><br \/>\nSign up for free today!<br \/>\n<\/a><\/p>\n    <\/div>\n<!-- GERMAN -->\n    \n<h3><strong>Ensures everyone is on the same\u00a0page<\/strong><\/h3>\n<p>A harmonized agency is (<em>more likely to be<\/em>) a successful agency. With everyone using the same project management system, it makes sharing files, documents, and data an easier process. Communication and collaboration are also made easier between colleagues and clients.<\/p>\n<figure class=\"wp-caption\">\n<p><figure id=\"attachment_8060\" aria-describedby=\"caption-attachment-8060\" style=\"width: 245px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8060 size-full\" title=\"project management software for creatives\" src=\"https:\/\/zenkit.com\/wp-content\/uploads\/2019\/04\/team-ritual-animation.gif\" alt=\"Project management software for creatives\" width=\"245\" height=\"130\" \/><figcaption id=\"caption-attachment-8060\" class=\"wp-caption-text\">Go team!<\/figcaption><\/figure><\/figure>\n<p>Being creative on demand or ensuring your clients are consistently satisfied are no easy tasks, but these are the real-life expectations of agency employees. Using a single project management tool may not shower you with more ideas, or give you a magical solution to ensure clients are always happy, but it does take the stress of organizing and planning projects away. It provides a tool to simplify the process, and collate resources and information in one place.<\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>Final Thoughts<\/strong><\/h2>\n<p>I understand that some agencies may find using a single project management tool a bit tricky &#8211; There may be larger agencies who find that each department is comfortable using a system of their choice and work better that way. That is A-OK! But for any agency that\u2019s just starting up, or finds that their current use of several project management systems is a bit \u201ctoo much\u201d, try the single tool route! You may find that it\u2019s a more convenient plan of action, and that consistent use of the same system will make your work more harmonized. If you do give it a go, don\u2019t forget to let me know how it goes!<\/p>\n<p>Cheers,<\/p>\n<p><strong>Dinnie &amp; the Zenkit team<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are some moments in life when you can argue that quantity has top priority\u200a\u2014\u200adessert, newsletter subscribers, and puppies, for example. Using a quantity of project management tools in an agency, however, is not one of them. Agencies are a special kind of work environment. They are fast-paced, results-driven, and are known to take many [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":89276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","sub_heading":"Quality, not\u00a0quantity","time_to_read":4,"zenkit_blog_star_rating_disabled":false,"zenkit_blog_ad_has_sticky_bottom_bar":true,"zenkit_blog_ad_sticky_bottom_bar_text":"Use Zenkit to manage any project!","zenkit_blog_ad_sticky_bottom_bar_link_text":"Create my free account","zenkit_blog_ad_sticky_bottom_bar_link_url":"https:\/\/app.zenkit.com\/register","zenkit_blog_ad_sticky_bottom_bar_custom_class":"","zenkit_blog_ad_has_sticky_top_bar":false,"zenkit_blog_ad_sticky_top_bar_text":"","zenkit_blog_ad_sticky_top_bar_link_text":"","zenkit_blog_ad_sticky_top_bar_link_url":"","zenkit_blog_ad_has_modal_popup":false,"zenkit_blog_ad_modal_popup_image":0,"zenkit_blog_ad_modal_popup_heading":"","zenkit_blog_ad_modal_popup_subheading":"","zenkit_blog_ad_modal_popup_link_text":"","zenkit_blog_ad_modal_popup_link_url":"","zenkit_blog_ad_modal_popup_close_text":"","zenkit_blog_ad_has_slidein":false,"zenkit_blog_ad_slidein_heading":"","zenkit_blog_ad_slidein_link_text":"","zenkit_blog_ad_slidein_link_url":"","zenkit_blog_ad_has_google_banner":false,"zenkit_blog_ad_google_banner_heading":"","zenkit_blog_ad_google_banner_subheading":"","zenkit_blog_ad_google_banner_button_text":"","zenkit_blog_ad_google_banner_button_link":"","zenkit_blog_ad_deactivate_global_ad":false,"super_override_sticky_bottom":false,"toc__deactivate":false,"toc__show_carets":false,"toc__expand_all":false,"zenkit_blog_override_update":"","de_activate_sitebar_cta_on_this_post":false,"zenkit_blog_sidebar_cta":"","super_override_sidebar_cta":false,"de_activate_end_cta_on_this_post":false,"zenkit_end_cta_type":"","zenkit_blog_exit_cta_type":"","footnotes":""},"categories":[16661,16663],"tags":[73,86,87,23,72],"class_list":["post-160746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-project-management","tag-agency","tag-creative","tag-creative-process","tag-project-management","tag-zenkit-project-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Best Project Management Tool for an Agency | Zenkit<\/title>\n<meta name=\"description\" content=\"Agency employees&#039; working lives can be hectic on a daily basis. 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