{"id":161234,"date":"2023-02-22T09:18:35","date_gmt":"2023-02-22T08:18:35","guid":{"rendered":"https:\/\/zenkit.com\/blog\/how-to-get-press-coverage-for-your-product\/"},"modified":"2025-10-09T10:41:01","modified_gmt":"2025-10-09T08:41:01","slug":"how-to-get-press-coverage-for-your-product","status":"publish","type":"post","link":"https:\/\/zenkit.com\/de\/blog\/how-to-get-press-coverage-for-your-product\/","title":{"rendered":"How to Get Press Coverage for Your Product"},"content":{"rendered":"

\"How<\/p>\n

After crafting the perfect product, the natural next step is to spread the news about it to the world, especially to your target customers. Pitching to the media is a great place to begin telling people about your product.<\/strong><\/p>\n

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What Is a Media Pitch?<\/strong><\/h2>\n

A media pitch is a brief elevator pitch sent via email, letter, or phone call to a journalist that is tailored to that journalist\u2019s interest. So in this case, it is a summary of your product that you send to media outlets in the hopes that they will give you coverage.\u00a0<\/strong><\/p>\n

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How to Write the Perfect Media Pitch<\/strong><\/h2>\n

Let’s go over the four most important steps to get the attention of the media outlets you’re after:<\/p>\n

1. Select the Right Prospect<\/strong><\/h2>\n

Every journalist has a unique area of specialization known as a beat. Therefore, you\u2019ll first need to do a bit of research to find out which media outlets are most likely to be interested in covering your product.\u00a0<\/span><\/p>\n

You can easily create a Zenkit<\/a> Collection, for example, <\/span>indicating the media outlet, the relevant journalist’s name, and their contact details:<\/span><\/p>\n

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Once you\u2019ve done this, create a list of relevant media outlets you can send the media pitch email or letter. If your product can be used by the general public, then you can reach out to general media outlets like Buzzfeed and HuffPost.<\/span><\/p>\n

However, if your products can only be used by a specific demographic, then you\u2019ll need to create a list of target industry-specific publications and influencers. It will also help you <\/span>improve your productivity<\/span> as you reach out to and follow up on your media contacts.<\/span><\/p>\n

A pro tip is to look for media outlets with higher engagement than those with high traffic but little engagement.\u00a0<\/span><\/p>\n

Ultimately, researching the beat of each journalist or media outlet helps you to knock on the right door. It increases your chances of getting that door opened to you and your product. This media list will come in handy in your subsequent <\/span>product idea<\/span><\/a> launches, too.\u00a0<\/span><\/p>\n

It also helps you personalize your pitch, making it more effective than a general email pitch. Let\u2019s talk more about personalization next.<\/span><\/p>\n

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2. Personalize Your Pitch<\/strong><\/h2>\n

In answering the question \u201cwhat is a media pitch,\u201d personalization will always be part of that answer. According to Fractl, <\/span>42%<\/span><\/a> of journalists receive about 11 to 100 pitch emails daily.\u00a0<\/span><\/p>\n

Additionally, <\/span>80%<\/span><\/a> of PR professionals say that customization, personalization, and relevant topics are the key to successful media pitches. Therefore, personalization is important when it comes to boosting your response rate. Below is a personalized pitch example.<\/span><\/p>\n

\"\"<\/a><\/p>\n

I can tell you that journalists know a lack of alignment with the journalist\u2019s beat is a sign that you are sending out emails without doing enough research. To effectively personalize your pitch, you can:<\/span><\/p>\n